![]() ![]() “Where dreams come true.” Launched in 2006 after the park’s 50th anniversary alongside an initiative to unify the Disney parks on a global scale, this slogan was designed to speak to all customers in a single brand voice.“I’m going to Disneyland.” This slogan was used in a series of commercials throughout the 1980s in which popular sports figures and celebrities would announce that they’re going to visit Disneyland right after achieving a milestone.On the flip side, a couple examples of shorter-term campaign slogans from Disney include: While the exact source of who originally coined the tagline appears to be lost to history, it’s remained a consistent part of Disneyland branding for many decades. This is one of the catchiest brand taglines in existence today, tracing its roots back to the very early days of when the first park opened in Anaheim, California. Disneyland: “The happiest place on Earth.” Our first brand tagline perfectly demonstrates the difference between how a slogan is used for shorter-term initiatives and just how consistent a tagline remains over time. Slogans are designed to be less long-lasting than a brand’s tagline as they can adapt over time, but still serve the purpose of bringing your company to mind with consumers. Similar in form to a tagline, typically a few words or a short sentence, a slogan is most often used to represent a specific product line or individual marketing campaign. Taglines are long-lasting, instantly recognizable with your brand and have the goal of both attracting customers & remaining top of mind with your existing audience. In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission. That’s not to mention the positive impact a catchy slogan or tagline can have in terms of driving more consistent repeat business from the customers who’ve already experienced your brand.Įither way you look at it, there’s an undeniable value to be claimed if you can create a memorable slogan that people want to share, can’t forget-or that they mentally connect to a specific need in their lives. However, it’s impossible to deny that some of these most memorable brand slogans and taglines can claim responsibility for millions of dollars in comparable advertising spend (or possibly more) because of how effective they’ve been at capturing the attention of new consumers over the years. 30 Companies with Famous Brand Slogans & TaglinesĬoming up with a catchy slogan, or crafting the right tagline that defines your brand and really solidifies it in the minds of your customers, is difficult to assign a true value to. ![]()
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